Philanthropy, Charity, and History
That's why you'll see in many travel organization some element of philanthropy in their mission statements (sometimes forgotten by the coaches in practice). Yes, it is also a good thing to do, but... think about it. When your team gets out and works together to spend an afternoon gardening for an inner city neighborhood, or feeding the homeless, or helping the elderly, it gives perspective. Especially if you talk about it. It is easier for a mind to understand that inside the lines we focus on constant improvement. We reach goals by never being completely satisfied with current state. It's our job to constantly find SOMETHING to improve on. Outside the lines, there is so much more. We know that and we want them to know we know. My daughter's college coach always found a way to bring some element of historical site seeing when they traveled. They saw and talked about the bigger picture which makes it so much easier to accept the imperfections that occur between the lines.